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Imagine a new you.

Growing up as an awkward nerd who only knew computers,
I always wished I could be someone else.
Someone smooth, confident… loved.

Growing up as an awkward nerd who only knew computers, I always wished I could be someone else. Someone smooth, confident… loved.

Clothing became my way of exploring who I could be.

Clothing became my way of exploring
who I could be.

But after hours of browsing catalogs, countless tabs, I’d still end up with piles of clothes I wore once and forgot. It’s just so exhausting to find the ones feel just right for you.

This should be fun.
A playful exploration, free of consequence.
Because you can be anyone you want.

We’re helping people reimagine who they can be through what they wear.
We hope you’ll join us.

Jay Mo & Taehoon Kim

jay mo's pokémon pants

our studio in seoul 00

team dinner in sf

fashion is hard

filming reels & tiktoks

taehoon's new collection

late night product jam

ai x fashion night at the studio

our studio in seoul 01

taehoon brushing teeth

jay mo's pokémon pants

our studio in seoul 00

team dinner in sf

fashion is hard

making reels & tiktoks

taehoon's new collection

late night product jam

ai x fashion night at the studio

our studio in seoul 01

taehoon brushing teeth

jay mo's pokémon pants

our studio in seoul 00

team dinner in sf

fashion is hard

filming reels & tiktoks

taehoon's new collection

late night product jam

ai x fashion night at the studio

our studio in seoul 01

taehoon brushing teeth

jay mo's pokémon pants

our studio in seoul 00

team dinner in sf

fashion is hard

making reels & tiktoks

taehoon's new collection

late night product jam

ai x fashion night at the studio

our studio in seoul 01

taehoon brushing teeth

jay mo's pokémon pants

our studio in seoul 00

team dinner in sf

fashion is hard

filming reels & tiktoks

taehoon's new collection

late night product jam

ai x fashion night at the studio

our studio in seoul 01

taehoon brushing teeth

jay mo's pokémon pants

our studio in seoul 00

team dinner in sf

fashion is hard

making reels & tiktoks

taehoon's new collection

late night product jam

ai x fashion night at the studio

our studio in seoul 01

taehoon brushing teeth

filming reels & tiktoks

late night product jam

ai x fashion night at the studio

our studio in seoul 01

taehoon brushing teeth

Join us

But only if you want to be the best.

You're a Frontend engineer

Founding

You ship high quality products fast. You are an expert in React and TypeScript. You thrive in uncertainty; no need for exact specs. You might even enjoy backend, AI, design projects.

If this is you — let's work together.

Past frontend projects we've done

Real-time image editor with gen AI preview pipeline

Infinite-scroll gallery with large-scale image retrieval

Search interface with CLIP embeddings

You're a Backend engineer

Founding

You work in Python, FastAPI, SQLModel, Postgres. You thrive in autonomy and thoughtful architecture. You collaborate with frontend engineers, designers. You prefer to own the system end-to-end.

If this is you — let's work together.

Past backend projects we've done

Distributed image processing pipeline to generate and segment millions of fashion images

Scaling AI inference endpoints to serve users globally with low latency

Product ingestion and metadata normalization system for e-commerce data

Your role is not listed but you're great.

If this is you — let's chat.

You have high agency. You make things happen.

You're a Frontend engineer

Founding

You ship high quality products fast. You are an expert in React and TypeScript. You thrive in uncertainty; no need for exact specs. You might even enjoy backend, AI, design projects.

If this is you — let's work together.

Past frontend projects we've done

Real-time image editor with gen AI preview pipeline

Infinite-scroll gallery with large-scale image retrieval

Search interface with CLIP embeddings

You're a Backend engineer

Founding

You work in Python, FastAPI, SQLModel, Postgres. You thrive in autonomy and thoughtful architecture. You collaborate with frontend engineers, designers. You prefer to own the system end-to-end.

If this is you — let's work together.

Past backend projects we've done

Distributed image processing pipeline to generate and segment millions of fashion images

Scaling AI inference endpoints to serve users globally with low latency

Product ingestion and metadata normalization system for e-commerce data

Your role is not listed but you're great.

If this is you — let's chat.

You have high agency. You make things happen.

You're a Frontend engineer

Founding

You ship high quality products fast. You are an expert in React and TypeScript. You thrive in uncertainty; no need for exact specs. You might even enjoy backend, AI, design projects.

If this is you — let's work together.

Past frontend projects we've done

Real-time image editor with gen AI preview pipeline

Infinite-scroll gallery with large-scale image retrieval

Search interface with CLIP embeddings

You're a Backend engineer

Founding

You work in Python, FastAPI, SQLModel, Postgres. You thrive in autonomy and thoughtful architecture. You collaborate with frontend engineers, designers. You prefer to own the system end-to-end.

If this is you — let's work together.

Past backend projects we've done

Distributed image processing pipeline to generate and segment millions of fashion images

Scaling AI inference endpoints to serve users globally with low latency

Product ingestion and metadata normalization system for e-commerce data

Your role is not listed but you're great.

If this is you — let's chat.

You have high agency. You make things happen.

Our values

We believe values matter only when we’re honest about what we’d sacrifice for them.

We make

Crazy bets, stupid mistakes

We take crazy swings. Most of these will look really stupid. But some will yield 100x outcomes. We stay bold because we trust one will hit.

We are in

Pursuit of greatness

We pour our hearts into what we make, but get furious when things are not right. It's the way of Love & fury. We demand the highest standards from each other.

We prioritize

Something greater than ourselves

We serve our users, mission, each other. Decisions are made not for you or me, but for us. The only way we get to where we want to go is together.

Thank you to our investors

Julie Zhuo

co-founder, Sundial / ex VP, Facebook

co-founder, Sundial

ex VP, Facebook

Demi Guo

CEO, Pika Labs

Ari Weinstein

CEO, Software.inc

Jeremy Cai

CEO, Italic / co-founder, Fountain

CEO, Italic

co-founder, Fountain

Jacob Frantz

CEO, Sensible (acq. Coinbase)

CEO, Sensible

(acq. Coinbase)

Talha Atta

Head of Product, Wombo

Yana Welinder

Head of AI, Amplitude

Prasad Chakka

Member of Technical Staff, OpenAI

a16z scout

scout fund III

Taeyang Lee

co-founder, Toss

Young Dae Son

ex COO, 29cm

Taeyong Kim

CEO, EO studio

Jinwoo Park

CEO, Aivee / co-founder, Hashed

CEO, Aivee

co-founder, Hashed

Tony Lyu

ex CEO, Korbit

Yeongjin Bae

ex CSO, LINE Games

Junghoon Kim

ex CBO, Hyperconnect

Minhong Jang

co-founder, Lunit

Bass Ventures

Questions

Where is the team located?

San Francisco & Seoul (Hannam).

What does the interview process look like?

We’ll meet for a quick chat over coffee or video call, followed by a short take-home / work trial if needed.

Aren't there other startups like this? Google?

Happy to chat over call on how we're different, and why we'll win. :)

I'm not in tech but I love fashion!

We’d love to have you try our beta product and give us feedback! Email us at team@lovefury.inc

Where is the team located?

San Francisco & Seoul (Hannam).

What does the interview process look like?

We’ll meet for a quick chat over coffee or video call, followed by a short take-home / work trial if needed.

Aren't there other startups like this? Google?

Happy to chat over call on how we're different, and why we'll win. :)

I'm not in tech but I love fashion!

We’d love to have you try our beta product and give us feedback! Email us at team@lovefury.inc

Where is the team located?

San Francisco & Seoul (Hannam).

What does the interview process look like?

We’ll meet for a quick chat over coffee or video call, followed by a short take-home / work trial if needed.

Aren't there other startups like this? Google?

Happy to chat over call on how we're different, and why we'll win. :)

I'm not in tech but I love fashion!

We’d love to have you try our beta product and give us feedback! Email us at team@lovefury.inc